Brands
Play With Gelato
Gela, eat is a premium dessert catering brand that brings small joys to customers' everyday lives.
Rather than simply selling sweet gelato, it creates sensory moments by infusing each scoop with the brand's essence and story.
Gela, eat's gelato embodies the client's brand mood, completed with meticulously planned touchpoints for the senses, including space, color, and atmosphere.
A leisurely moment that makes you forget the daily grind, and a small moment that makes you remember the brand.
Target Definition
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Seohyun Kim (32)
Marketing team assistant manager
I want to create a brand experience with a sense of style, but I always end up with similar event ideas. Balancing creativity within the budget while maintaining the brand image is not easy. Quality is important, and finding a partner who can respond in a timely manner is also challenging. If there were dessert catering that truly captures the brand mood, wouldn't both the team leader and the customers be satisfied?
Eunjeong Lee (42)
Team leader of local government cultural events and public relations team
It's an annual event, but the setup is always similar, making it hard to bring something special. The community gets bored, and the internal staff's reactions are lukewarm. That's why this time, we needed a 'stylish touch.' If we had dessert catering that looks great and operates smoothly, wouldn't we be able to wrap up public events in a more enjoyable way?
Jang Hee-joo (37)
Cosmetics brand
Seongsu pop-up planner
I put a lot of effort into planning this pop-up, but I'm worried it might end with desserts that don't convey the brand mood. I want to create an experience that feels 'true to our brand' rather than just being pretty. If customers can intuitively remember the brand through the desserts, and that moment can change the atmosphere of the entire pop-up, how wonderful would that be?
Jelite focuses on turning desserts into a sensory experience that embodies the brand mood, rather than just consumption.
Gelate offers customized catering that imbues handmade gelato made with premium Italian raw materials and natural ingredients with a brand mood. We create moments where the brand is warmly remembered by incorporating space, atmosphere, and story into one scoop. Based on this differentiation, Gelight seeks to establish itself as a catering service that proposes a new form of brand experience.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
Experience
We create a special experience that allows you to feel the brand's sensibility and mood with all five senses through gelato.
Catering
We deliver the brand in the most sensuous way through customized gelato catering that contains the brand story.
One Bite
The impression of the brand encapsulated in a bite of gelato is an emotional touch that can be remembered for a long time.
A sensory branding service that delivers the brand message to the five senses through on-site experience, visual production, and high-sensitivity quality.
We present Gelight’s own standards.
Vision
Vision
Vision
The sweetness of play
The sweetness of play
The sweetness of play
We propose dessert as a sensuous medium so that each bite of gelato becomes a way to experience the brand and remains a pleasant memory. We create a playground where you can choose, scoop, and enjoy gelato that embodies the color and atmosphere of the brand, and make that moment a pleasant memory. Gelaite goes beyond catering and connects the brand and customers sensuously.
We propose dessert as a sensuous medium so that each bite of gelato becomes a way to experience the brand and remains a pleasant memory. We create a playground where you can choose, scoop, and enjoy gelato that embodies the color and atmosphere of the brand, and make that moment a pleasant memory. Gelaite goes beyond catering and connects the brand and customers sensuously.
Mission
Mission
Mission
Play with Gelato
Play with Gelato
Play with Gelato
Jelite's mission is to propose a new way of brand experience through desserts.
Jelite's mission is to propose a new way of brand experience through desserts.
Essence
Essence
Essence
An experience beyond dessert, Gelatin
An experience beyond dessert, Gelatin
An experience beyond dessert, Gelatin
Gelate is a sensuous gelato catering brand that helps the brand to be remembered in the most delicious way. Gelate treats gelato not as a simple dessert but as a sensory medium that contains the brand's mood and story, and creates pleasure and memories through the experience of one bite. Under the brand essence of “An experience beyond dessert, enjoy Gelate”, the colors and
Gelate is a sensuous gelato catering brand that helps the brand to be remembered in the most delicious way. Gelate treats gelato not as a simple dessert but as a sensory medium that contains the brand's mood and story, and creates pleasure and memories through the experience of one bite. Under the brand essence of “An experience beyond dessert, enjoy Gelate”, the colors and
Play With Gelato
Play With Gelato
Play With Gelato
With Gela,eat
1
1
1
Increased event satisfaction and engagement
2
2
2
Strengthening brand awareness and spreading through social media
3
3
3
Drive positive brand experiences among customers/participants
고객/참가자들의 긍정적 브랜드 경험 유도
4
4
4
Building a high-quality emotional brand image
고품질 감성 브랜드
이미지 구축
Different Gela,eat
Experience Process
representative
Hangyu Kim
business number
329 - 81 -03402
Contact
010-8547-1711
address
Room 416, A&D Building, 190 Galmaejungang-ro, Guri-si, Gyeonggi-do (located in Knowledge Industry Center HUEBEL-9)
Inquiries and collaboration proposals
are always welcome.
Contact Us
© 2025 TheSweeTree. All rights reserved
representative
Hangyu Kim
business number
329 - 81 -03402
Contact
010-8547-1711
address
Room 416, A&D Building, 190 Galmaejungang-ro, Guri-si, Gyeonggi-do (located in Knowledge Industry Center HUEBEL-9)
Inquiries and collaboration proposals are always welcome.
Contact Us
© 2025 TheSweeTree. All rights reserved
representative
Hangyu Kim
business number
329 - 81 -03402
Contact
010-8547-1711
address
190, 416, Galmaejungang-ro, Guri-si, Gyeonggi-do (located in Knowledge Industry Center HUEBEL-9)
Inquiries and collaboration proposals are always welcome.
Contact Us
© 2025 TheSweeTree. All rights reserved
Contact us